Pauline Hawkes-Bunyan
Director, Business: Risk, Culture & Resilience, The Investment Association (IA), UK

Pauline is the Director of the Business: Risk, Culture & Resilience team at The Investment Association (IA). She supports IA member firms to shape & respond to policy issues that impact on risk, reputation and P&L. Pauline also leads the IA’s work on Culture and Conduct and recently developed and launched the IA’s Culture Framework, a practical toolkit which seeks to help bridge the theory and practice divide from which firms can draw upon. This can assist firms to create their own approach to culture change and allow them to benchmark their current culture standing. In addition, she is responsible for the development of the IA’s Talent Strategy which was launched in July. Pauline has spent more than 20 years in the investment management industry and has seen industry opportunities and challenges from adviser, in-house and trade body perspectives. Prior to joining the IA, Pauline was a Director at Aviva and a Financial Services Partner at Deloitte.

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